Hi, I'm Aey.

I work in IT and spend way too much time building random things on the internet.

Some projects solve real problems.

Some are experiments.

Some started because I asked a simple question:

"Why?"

This is where I share them.

Explore My Projects
Why "ThatWhy"?

It started with a question.

I build things to answer my own questions.

It usually starts with curiosity.

I've always been the person who asks:

"Why does this process exist?" "Why does this system work this way?" "Why are we doing it like this?"

Most people focus on what and how.

I'm usually more interested in why.

That curiosity has followed me throughout my career and eventually became the reason I started building side projects.

That's where the name "ThatWhy" comes from.

A little about me

Day job. Night projects.

I've spent most of my career working in IT — infrastructure, operations, automation, data, process improvement, and more projects than I can remember.

Outside of work, I enjoy building things.

Websites Tools Automations Communities Ideas that refuse to leave my head

I build things because I'm curious.

If they become useful to other people, that's a bonus.

Portfolio

Other Things I've Built

The goal is to show progress, not perfection.

Live Building Experiment
Mindful budgeting app inspired by Kakeibo philosophy — multi-language, mobile-first, cloud-synced
Live
Spendora Application
Personal time tracking web application with subscription billing
Live
TimeTagger SaaS Platform
Comprehensive activity and productivity analytics solution for teams
Live
IT Operations Automation
Automated ticketing and reporting system for hospitality sector
Live
IT Service Portal
Modern self-service portal for club members
Live
TradingView-style charting app with block-based volume analytics, trend detection, and AI market narrative engine
Live
Thai lotto analytics SaaS — statistical analysis, heatmaps, gap analysis, backtesting with 15–20 years of data
Live
Smart task management app powered by Eisenhower Matrix logic — focus on what matters today
Live
Work continuity PWA — multi-tenant SaaS for seamless shift handovers with RBAC, file attachments, and billing
Live
ClubConnect
Social presence platform for hospitality & nightlife — HeatUp (B2C dating/social) + Club-Web (B2B venue management)
Building
Real-time multilingual translation for sports coaches — speech-to-text across 8+ languages for multicultural teams
Building
TripsPulse
B2B SaaS for hospitality — AI-powered guest review analytics, sentiment insights, and reputation management
Experiment
VDR (Virtual Data Room)
Secure, governance-first document sharing platform for audits, legal reviews, and vendor due diligence — audit-ready & fully traceable
Experiment
Interests

What I'm Exploring

Things I keep coming back to.

AI Automation Product Building Data Communities Travel Tech Process Improvement Indie Making SaaS
Philosophy

Why I Build

I don't build things because I have a startup plan.

Most of the time I build because I'm curious.

Sometimes I'm trying to solve a problem.

Sometimes I want to learn a new technology.

Sometimes I just can't stop thinking about an idea.

Building things is how I learn.

And occasionally, something useful comes out of it.

Get in touch

Say hi.

Whether you want to talk about a project, share an idea,
or just say hello — I'm always happy to hear from you.

[email protected]